Joya, engineered by the Swiss inventors of MBTs, features a new soft sole technology that is so comfortable it feels like walking on air. It also features a rocker bottom that gives you a natural “roll of motion” from heel to toe. The soft heel prevents jarring to your body. For those who suffer from painful feet, knees, hips and back due to excessive impact, Joya shoes are a good fit for you. Perfect for nurses, doctors, sales assistants – in fact anyone who is on their feet all day.